Research
Short briefs on where a small product should put its marketing effort. Every number links to the study or report it came from, and we say so when the evidence is thin.
Do product videos actually sell?
The best controlled evidence says yes, by a modest and believable margin: a randomized experiment found a 14.5% sales lift from adding a product video, while most of the larger numbers in circulation are marketers grading their own work.
How long should a product video be?
For a video whose job is to show what a product does, under a minute keeps the most viewers to the end, and anything up to 60 seconds fits every major feed without re-editing.
What does a product video cost in 2026?
A studio-made one-minute explainer was quoted at a median of $5,400 in the largest open price survey, agencies on Clutch mostly bill $100 to $149 an hour, freelancers on Upwork typically $6 to $25 an hour, and DIY trades cash for time.
Which post formats perform best organically in 2026?
Video is not an automatic winner: swipeable multi-image posts lead engagement on Instagram and LinkedIn, Reels lead on Facebook, link posts trail everywhere, and video's clearest edge is reaching people who don't follow you yet.
Email or social media: where should a small business spend its time?
Email turns the audience you already have into clicks far more reliably than organic social does, while social is where new people find you, so most small businesses are best served by a mailing list that a little social activity keeps feeding.