How to make a website launch video
A new website is one of the easiest things to make a video about, because the site is the content: the design, the copy and the screens are all there already. A short video gets the launch far more attention than a link with "our new site is live".
Decide what the launch is about
A new site and a redesign need different stories. For a new product or business, the video should say what you do, the same as any launch video. For a redesign, say what's better for the visitor: easier booking, a clearer catalogue, a faster checkout. "We have a new look" is about you; "you can now book in two taps" is about them.
What to show
- The new hero, with the headline readable.
- Two or three sections that show what changed or what you offer.
- A glimpse of mobile if the mobile experience is part of the story.
- The address, on screen at the end.
How long, and where
15 to 30 seconds for social posts, which is also LinkedIn's recommended range for video ads (LinkedIn Help), and up to a minute for a newsletter or a press page. Videos under a minute average a 52% engagement rate in Wistia's data (Wistia).
| Where | Format |
|---|---|
| LinkedIn, X, Instagram | Upload the MP4 directly, 15 to 30 seconds |
| Newsletter | A still frame with a play button that links to the video or the site |
| Your own site | A muted loop on the announcement or about page |
| Agency or freelancer portfolio | A short video for each client site you launch |
For web agencies and freelancers
If you build sites for clients, a launch video for each one is a small, repeatable deliverable that the client can post the same day, and it makes your portfolio far more watchable than a column of screenshots. It's also a good reason to tag the client, which puts your work in front of their audience.
Making it from the site itself
This is the case Teasr was built for: paste the new site's address, pick a length, and it designs a motion video from the site's own colours, fonts, images and copy, with music, in about 10 minutes, from €19.50. The site needs to be live and public, not behind a staging password. You can see videos made from real sites in the gallery, and if you'll be making them regularly, see Teasr for marketing teams.