Background music for product demo and launch videos
Music does a lot of the work in a short product video: it sets the pace, hides the silence between cuts and makes a muted-by-default video feel finished when someone turns the sound on. It's also the part most likely to get a video blocked or claimed, so it's worth choosing carefully.
Why the track you like is probably off limits
Commercial songs are owned by labels and publishers, and on YouTube they're matched automatically. When Content ID finds copyrighted material in a video, the video gets a claim, and the owner can block it, monetize it by running ads, or track its viewership (YouTube Help). For a product video, none of those outcomes is what you want, and on Google Play, where the listing video must have ads turned off, an ad-monetized claim works against you (Play Console Help).
Your options
| Source | What to know |
|---|---|
| YouTube Audio Library | Free, "copyright-safe" music for YouTube videos. Some tracks use a Creative Commons licence and must be credited in your video's description (YouTube Help). The help page is about YouTube, so check the terms before using a track elsewhere. |
| Stock music libraries | Large catalogues, by subscription or per track. Read the licence: whether it covers ads and client work, and whether videos stay licensed after you cancel. |
| A composer | Original music, owned or licensed exactly as you agree. The best fit for a brand film, and the most expensive. |
| Music generated for the video | Original by construction, so there's nothing to clear. Check the tool's terms for commercial use. |
"Royalty-free" only means you don't pay per play. It doesn't mean free, and it doesn't mean every use is covered, so the licence text is what matters.
Picking a track that fits
- Match the tempo to the cuts. A launch video wants a clear beat to cut on; a demo wants something calmer that stays out of the way of narration.
- Avoid vocals under on-screen text or voiceover. Words compete with words.
- Start strong. The first seconds decide whether people keep watching, and a slow intro wastes them.
- End on a resolved note that lands with your name and address, rather than a fade that trails off.
- Mix it low under voice, and listen once on phone speakers.
Skipping the licensing question
Teasr composes original music for every video, timed to its cuts, so there's nothing to license and the video is yours to use commercially, including in ads and on YouTube. It makes the whole video from your website in about 10 minutes, from €19.50. Hear a few in the gallery.