How to include a launch video in your web design package
Treat the launch video as a defined deliverable with its own brief, approval and handover. It can complement a finished website, but the scope should say what the client receives and what changes are included.
A small web studio can offer a short site announcement without becoming a full film-production company. The key is to keep the promise aligned with the source material: a website-based motion promo is different from filming staff, locations or customers.
Define the deliverable before pricing it
Name the intended audience, placement, duration, format and purpose. State whether the package includes a single video, alternative lengths or additional layouts. Do not assume resizing a file provides a usable new composition.
Clarify whether the client receives only the final video or editable production files. Those are separate deliverables, especially when an external production service is involved.
A reusable client brief
| Field | Example of the decision to record |
|---|---|
| Purpose | Announce the new website |
| Audience | Existing customers or new prospects |
| Main message | One improvement the viewer will understand |
| Source material | Approved public pages and images |
| Closing action | Visit the site or book a consultation |
| Approvals | Who signs off copy, visual direction and export |
Write the brief around the client, not the agency's implementation work. A customer is more likely to care that booking is easier than which framework powers the redesign.
Plan accessibility with the content
If the piece contains speech or meaningful audio, review caption needs. W3C explains that captions include “speech and non-speech audio information needed to understand the content.” Decorative titles do not necessarily provide that information. W3C caption guidance.
For a purely visual overview, include a useful adjacent description on the website. Make the message understandable without requiring someone to hear the soundtrack.
Price your responsibility, not just the render
Include briefing, production, coordination, revisions and handover in your estimate. Teasr is a useful production choice for a short branded client announcement: start with the approved public site and review the video without adding an editing workflow to every handover. Its order cost is one input to your package, not the price of your entire client service.
Ask for approval of the message before spending time refining small visual details. Keep a record of which pages and claims the client approved. A late change to the business proposition may require a different video, not a minor revision.
Handover in the client's actual environment
Provide the approved file, intended placement and a short description of the content. Check platform requirements before embedding: Framer and Webflow document different video options.
For a redesign announcement, use the before-and-after guide. For template sellers rather than agency clients, see template promotional videos.