8 product video ideas for an app launch

By Ivan Cernja, 11 October 2026

One launch video is good. A small set, each made for where it plays, is better. Here are eight formats that work for app launches and the weeks after.

1. The 15-second teaser. The one thing your app does, shown fast, for X, Threads and Instagram the day before launch.
2. The 30 to 60-second launch video. What it is, how it works, why it's different. The anchor for your launch post. Wistia found videos under a minute hold attention best, averaging a 52% engagement rate (Wistia).
3. The Product Hunt gallery video. The launch video, uploaded to YouTube, because Product Hunt only accepts YouTube links for videos (Product Hunt Help Center). See the Product Hunt launch video guide.
4. The one-feature video. A short video for each key feature, so every post after launch has something to show.
5. The before and after. The old way next to your way. Works especially well for tools that save time.
6. The landing page loop. A short, silent version at the top of your site that shows the product before anyone reads a word.
7. The changelog video. A quick video for each update, which tells users the app is alive and gives you a reason to post.
8. The founder video. You, on camera, explaining why you built it. This one is best filmed yourself: it works because it's personal.

Making the set without a production team

Most of these come from the same source: your website. With Teasr you can make the launch video from your site in about 10 minutes, ask for a 15-second cut from the same design, and make a new one for each feature by pointing it at that feature's page. It starts at €39 a video.