How to make a product video for LinkedIn
LinkedIn is where a lot of B2B launches happen. A short native video in the feed usually does better than a link. Here's what LinkedIn supports and what works.
LinkedIn's video specs
For video ads, LinkedIn supports videos from three seconds to 30 minutes, and recommends 15 to 30 seconds for all placements (LinkedIn Help).
| Spec | LinkedIn video ads |
|---|---|
| Format | MP4 |
| File size | 75 KB to 500 MB |
| Landscape | 16:9, for example 1920 x 1080 |
| Square | 1:1 |
| Vertical | 4:5 or 9:16 |
Source: LinkedIn Help.
What works in the feed
- Stay in the recommended range. 15 to 30 seconds is LinkedIn's own advice, and Wistia's data shows short videos hold attention best (Wistia).
- Open with the product. The first seconds decide whether people keep scrolling.
- Carry the message on screen. Feeds often play muted.
- One message per video. A new feature, a launch, a result. Save the rest for the post text.
Making it
Teasr makes a 1920 x 1080 MP4 in your brand from your website, which fits LinkedIn's landscape spec. Pick 15 or 30 seconds, and if you want one for each feature, point Teasr at that feature's page. From €39.
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